The 17th Ingredients Russia exhibition confirmed itself as the main exhibition for food ingredients, additives and flavourings in Eastern Europe, and one which inspires innovation in the food industry.
The trade show, which was launched in 1997 and considers itself as „a path to innovation“ took place at the VVC – All Exhibiton Centre in Moscow from 18th to 21st March 2014, together with the Dairy and Meat Industry exhibition.
With visitors from 33 countries and 59 Russian regions, a share of 94% trade professional visitors and approx. 160 exhibitors from 19 countries (50% of all exhibitors are International companies), Ingredients Russia 2014 celebrated constant conditions in exhibitor and visitor numbers.
Bell presented itself at a 30 m² booth in pavillon 75B. With the help of a large staff (sales representatives from Bell Moscow, Belarus, and Bell Germany) the exhibition was very successfull. 147 Meetings were held at our booth, with both – already exhisting customers and new, promising business contacts, allowing us to gain new ideas for developing our businesses and to put our customer relations on a strong footing.
Besides a portfolio of flavours certified for the Russia-Belarus-Kazakhstan customs union, Bell also presented new and innovative flavour concepts, such as savoury pretzel snacks, salty crackers or sweet microwave popcorn and cookies for the growing Eastern European snack and bakery market. Bell further presented flavour ideas for instant cappucchino, chocolate pralines and fruit gums, flavoured oil and popular fast food sauces. The visitors at the booth also had the chance to take a closer look at some beverage concepts for premium liqueurs and rosé wine, soft drinks like „duchess“ or cola, maltless malt and juice still drinks.
The next Ingredients Russia trade show will take place in Moscow from 17th to 19th march 2015.