From May 14 to 16, Bell EMEA captivated visitors with its latest fragrance developments at Beautyworld Middle East in Dubai. As the tradeshow grew by 13 per cent compared to last year’s edition, Bell’s stand also grew. With 40 square meters Bell was one of the biggest exhibitors of the German Pavilion. Bell’s Middle East sales team, perfumers and marketing experts presented more than 160 fine fragrances, among them 100 bestsellers and 60 new developments.
“Beautyworld is mandatory for Bell, since Middle East is one of the world’s strongest fine fragrance markets and the tradeshow is the largest beauty and wellness exhibition in the region. We had fruitful discussions with longtime customers, but also many interesting new encounters”, says Vice President Michael Heinz. More than 100 contacts from 40 different countries have been made during the show.
Product Presentation Revised
A new modern layout of the German Pavilion gave Bell the chance to further enhance its presence at the collective stand. Bell attracted many interested visitors by putting the well-known slogan “Scent up your life” at the center. Emotional pink and red colours standing out from the very clean and white design of the stand attracted everyone’s attention even from afar.
Manufacturers from the region were both interested in “European” type fragrances and in new oriental creations. A bottle of Bell’s most expensive fragrance “Soft Oud Attar” which was noticed by many not only due to its overwhelming spicy oriental scent, but also because of its amber colour, was nearly empty by the end of the show. There was also great interest in Bell’s perfume cream “Scent2Last” which promises extraordinary long lasting fragrance.
Core Market Middle East
According to Euromonitor International research, the wellness and spa market in the Middle East and Africa is forecast to grow 21.6 percent between 2015 and 2019 to reach $495 million by 2019. MEA consumers spent nearly $30 billion on fragrances, hair care, skin care, colour cosmetics, men's grooming, and other wellness products in 2016, 3.4 percent more than in 2015. Euromonitor also found that the UAE and Saudi Arabia are at the forefront of the market, with the UAE placed seventh globally in terms of per capita spend at $239 in 2016, up two places from 2015.
Beautyworld Middle East, the Middle East’s largest beauty and wellness exhibition, continues its double-digit growth trajectory. The 2017 edition, which took place at the Dubai International Convention and Exhibition Centre, attracted 42,012 visitors from 135 countries, a 13 percent growth from last year’s edition.