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Bell Flavors & Fragrances EMEA presents new beverage innovations at drinktec 2017

From 11 to 15 September 2017, the world's leading trade fair for the beverage and liquid food industry is opening its doors in Munich. For the second time in a row, Bell Flavors & Fragrances EMEA presents new trend concepts and flavour creations for innovative beverage products alongside a circle of 1450 exhibitors from 76 countries. Being one of the leading suppliers of flavours, botanical extracts and ingredient specialties, Bell once again showcases successful taste concepts and innovative ideas for future top market products in this year’s Innovation Area. Visitors are also invited to taste Bell’s outstanding product concepts at the Innovation Lounge Bar Area! This year Bell is focusing on the CRAFT megatrend, covering inspiring ideas for sparkling craft lemonades, refreshing flavours for cider, as well as innovative concepts for refining beer mixers. With these product concepts, Bell once again proves, that innovation and tradition are not mutually exclusive. 

Inspired by Craft

The term CRAFT can be associated with natural, authentic and preferably local, yet innovative products as well as traditional production processes. Through the combination of past and modernity, the shift towards more authenticity and nostalgia, consumer confidence is created leading to a more emotional connection with a market product. The Craft movement first started in the U.S. with a steadily growing number of small, independent breweries that developed refined beer creations using traditional production processes. This trend is no longer limited to the beer segment. Particularly in the area of soft drinks, or rather in the case of lemonades, more and more innovative, yet familiar products are being created. Craft is mainly associated with unique aromas, high quality ingredients and meticulous manufacturing procedures. Bell's natural flavours, botanical extracts and compounds help to create new beverages that are able to meet these high demands.

During the last years Bell has been able to develop numerous successful concepts and product solutions, that have been especially designed for creating tasteful beer mixers. Our extensive portfolio of various natural beer flavours surprises with fresh, hoppy, malty and citric notes, which can be used for rounding off low- and non-alcoholic beer mixers. Likewise, the modular beer flavours can be used to create completely new and innovative beer variants with differentiating and unique taste profiles. To complement these products Bell also presents a range of natural fruit flavours, in order to develop sweet and tart beverages for invigorating the summer season.

A growing demand for crafted products within the beer segment is also pushing the expanding Cider segment, inspiring Bell to develop new natural flavours and extracts for alcoholic and non-alcoholic "Craft Cider" beverages. With a global consumption of more than 2.3 billion liters in 2016, Cider is still in full swing. One of the key segments of the cider category is the so-called "flavoured cider": a growing number of product strategies is aimed specifically at traditional wine and beer drinkers. New premium positionings and marketing options open up unexplored territories. That led Bell Flavors & Fragrances to combine not only the tasteful complexity of a variety of natural apple flavours. But also to create extraordinary and craft-inspired flavours such as certain fruit and flower notes as well as high-quality botanical extracts, i.e. kola nut and honey.

Another trend within the beverage segment is the consumers’ desire for non-alcoholic cider variants, that impart the same full taste as their alcoholic role models. This trend is particularly reflected in the growing health and wellness consciousness of consumers and a more sensible consumption. Therefore, Bell has developed a selection of sophisticated cider flavours, focusing on maximum enjoyment and full taste while still being in line with the consumers’ aspiration to remain healthy.

Craft lemonades are another strong growing segment within the soft drinks category. Home-made lemonades manufactured according to Do-It-Yourself recipes are recently available in stores and enjoy great popularity. Refined recipes combine familiar and natural ingredients. Traditional production methods are just as important as authenticity, full flavour and a hip retro design. On this account Bell has developed a holistic concept that combines familiarity, naturalness, quality and rich taste – exclusively presented at drinktec 2017. Due to an unique selection of various fruity, floral and tart notes, Bell enables the development of lemonades that add a whole new dimension to the term "craft".

The increasing demand for non-alcoholic alternatives can also be recognised in the segment of cocktails and wine mixers. With its newly launched range of mocktail flavours, Bell once again proofs that summer cocktails can be a real pleasure even if they are non-alcoholic. The current ongoing veggie hype is also an important trending topic for Bell: with a selected flavour assortment for the use in vegan protein shakes, Bell provides new impulses for this rapidly growing market segment.

Get in touch with taste – and be inspired by Bell’s innovative beverage concepts shown at drinktec. Our team of top flavourists, marketing and sales experts welcomes you at Stand 429, Hall B1. You are also invited to try our latest ideas in the Innovation Lounge Bar Area opposite.


About Bell Flavors & Fragrances EMEA:

Bell Flavors & Fragrances is a leading supplier of flavours, fragrances, botanical extracts and ingredient specialities to the beverage and food industries, as well as the household care and personal care industries. As a private enterprise with an effective corporate structure, we are in the position to render excellent service and to supply our extensive product portfolio. Bell‘s affiliated companies in the United States, Canada, Mexico, Brazil, China and Singapore give us greater flexibility in the world market place and enable us to bring new trends quickly to customer‘s attention. Our goal is to help our customers to place successful products on the market.

Bell Flavors & Fragrances – get in touch with taste!

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