The tradeshow season for the fragrance industry is just about to begin. Bell EMEA will fascinate with new creations at three major exhibitions taking place in Europe and the Middle East: At in-cosmetics Global in Amsterdam (17.-19.04.), Bell will attract visitors with fragrances inspired by Mother Nature. In Teheran, at Beauty & Clean Iran (26.-29.04.), the Germany-based manufacturer will focus on each of its strategic business units; Personal Care, Household Care and Fine Fragrances. Whereas in Dubai, at Beautyworld Middle East (08.-10.05.), the fragrance house will concentrate on its expertise in fine fragrances.
In Touch with Mother Nature in Amsterdam
At in-cosmetics Global in Amsterdam, Bell will inspire cosmetics manufacturers from April 17 to 19 with compositions for skin, hair and body care that take consumers on a journey into fields, forests and wild Nordic landscapes. The portfolio includes fragrances reminding of trees as well as Super Grains – a new form of Super Food that makes its way into personal care right now.
Expertise in Fragrances for the Middle East
At Beauty & Clean taking place from April 26 to 29 in Teheran, Iran, and Beautyworld Middle East from May 8 to 10 in Dubai, UAE, Bell will present its latest fine fragrance developments and bestsellers for oriental noses.
„Our longstanding experience in the Middle East makes me very confident when it comes to our fragrance creations for this region. Our clients value German quality which we will present once again. I’m really looking forward to strengthen existing customer relationships, but also to build new ones during the tradeshows,“ explains Vice President Michael Heinz.