Shots to test your courage.
The alcoholic beverage industry is facing fundamental challenges. Whether the cost-effective way of launching line extensions, setting sights on female drinkers, category blurring, new cream crossovers or contemporary trends such as craft spirits, all of them are positive image boosters, they ultimately stabilize global market volumes and even increase market values.
In line with all the latest trends, Bell Flavors & Fragrances has recently launched the new concept of "Xtreme Shots". The concept additionally focuses on the trend that consumers sustainably look for excitement and truly expect to be flavourfully thrilled. It is all about their everyday test of courage. However, the flavours do not just create fire on someone's throat but also impress by multisensory effects such as hot versus cool, super sour sensations and the combination of sweet & salty.