Trend Concept for Protein Snacks.
Active lifestyles, health concerns and a growing interest in personal appearance and fitness is driving the use of sports nutrition products. Especially during outdoor activities – whether quite or with an adrenaline kick – a little snack is essential for refilling the human battery. While the majority of consumers prefer functional bars or other snack formats, others are yearning for refreshing smoothies or shakes, especially during the summer season. Functional bars in particular represent fitness, a healthy lifestyle and a modern nutrition. But the functional aspect is not sufficient enough to engage consumers – the taste of nutritional products is getting more and more important. An innovative product design and convenient formats are also playing a decisive role.
Bell Flavors & Fragrances therefore combines both preferences of modern consumers – with the creation of tasty flavours for protein-rich snacks that reflect the refreshing taste of home-made smoothies or milk shakes…This finally results in combinations such as orange & raspberry shake, lemon cream lassi or strawberry & basil smoothie.