Household Care products containing fragrances for men.
Why do men buy less household care products? Is it the fact that they are less cleaning up at home?
May be something about the old role model? Or is it just the fact that there are not many men targeting products existing on the market? Bell Flavors & Fragrances can exert influence: Bell developed new fragrances that are tailor-made for men. They are fantastic for two different application fields - liquid dishwashing detergents and a portable roll-on stain remover.
This concept should illustrate that men will show interest in household care products if the complete package is well balanced.