Classic flavours really strong
Buying toothpaste seems to be as difficult as buying shoes… both markets are characterized by an enormous and complex variety and both products have to meet the personal requirements. Even though, everybody is using toothpaste daily, most of us do not really know the ingredients.
Toothpaste increasingly turned into a high-tech-product and combines the knowledge of decades of Research & Development with modern Wellness-Trends.
The enormous range of products – even if brand or private label – does not really help to simplify the right choice. Besides to the basics such as total care, whitening or sensitive & co, taste is one of the key drivers of a high customer’s satisfaction and a repurchase.