Bell EMEA at Beautyworld Middle East
Bell EMEA at Beautyworld Middle East
German Fragrance Knowhow for Oriental Markets
From May 14 to 16, Dubai will be centre of the fragrance world. At Beautyworld Middle East, more than 1.500 exhibitors will present their latest developments for beauty, hair, fragrance and well-being. One of the most traditional companies in the venue of Dubai International Convention and Exhibition Centre will be Bell Flavors & Fragrances. The Germany-based manufacturer of flavours and fragrances, botanical extracts and ingredient specialities will present its tailor-made fragrance creations for the Middle East at stand S1 E26 in the German Pavilion.
Starting operations in 1829, Bell’s founding firm is considered one of the oldest manufacturers in the flavour and fragrance industry. The scientific accomplishments developed at this company preceeded technologies still used in the industry. Today, Bell’s experts utilise this knowledge as the basis for their current developments internationally.
Bell EMEA started business in the Middle East more than ten years ago. “For us, the region is one of our most important growth markets. It is vibrant and consumers continue to increase spending, not just not just in fine perfumery, but also in personal and household care products. We offer innovative fragrances with high impact, great quality at affordable prices”, explains Vice President Michael Heinz.
Success through Understanding
What makes the company successful in the Arabian market, explains the VP as follows: “Mutual understanding is key to success in any region. We hired local people to understand the needs of the Middle East and learned a lot during our first years, incorporating the insights into our products. As a result, today we offer a broad product portfolio of tailor-made fragrances for the Middle East. Our client base is not only strong, but still growing. Tradeshows like Beautyworld are a perfect opportunity for us to strengthen and expand our personal relationships”, emphasises Heinz.
Long-lasting Fragrance with Scent2Last
Scent is deeply rooted in the Arabian culture. People in this region are passionate about fragrances and use them as an expression of their personality. Due to the hot desert climates, people demand for strong, long-lasting fragrances with high impact. This is why perfume oils are even dabbed onto the skin and then layered with an additional sprayed fragrance to prolong the scent.
Bell developed “Scent2Last” to meet these consumer needs. The intense perfume cream to be presented at Beautyworld holds as much perfume oil as typical fine fragrance products. It is based on a silicone-water emulsion which is easy to disperse and comfortably to dose. Furthermore, “Scent2Last” is a portable replacement for fine perfume and ideal for refreshment.
Fragrances of the Orient
The smelling symbol of wealth, esteem and Arabian culture is the intensely woody and rich scent of agarwood, also known as Oud. For Beautyworld, Bell’s fragrance experts created new oriental fragrances featuring the precious resin. Names like “Oud Elaine”, “Oud Fusion” or “Oud Zayed” announce one of the distinctive scent components that is used.
Oud is prized for its opulent aroma of precious woods, leather and balsams. It is mandatory for an oriental fragrance range. Bell's perfumers compose sophisticated fragrances on this base by adding other precious components and bringing them into an impressing balance. Even floral compositions like Mythique Rose & Oud or Rose Sabaik are enhanced with Oud.
Bell’s fragrance creations for the Arabian market cover both oriental and so-called French Type compositions. After all, French Type compositions which represent typical Western notes are also demanded by Middle East consumers. Bell presents more than 100 new developments as well as its bestsellers in this segment.
Bell at German Pavilion S1 E26
At Beautyworld, Bell is to be found in the German Pavilion at stand S1 E26. “We love the Made In Germany concept and traditionally participate in this attractive area of the tradeshow”, states Michael Heinz. “We are looking forward to interesting encounters and are eager to present our new fragrances. Also, we are curious to hear about new product needs for personal care, fine perfumery and household care products. Our top perfumers, marketing and sales experts will be available for the whole tradeshow.”