Bell EMEA goes for individualism
From 2 to 4 April, Paris will be the bustling hotspot for beauty and fragrance professionals. At in-cosmetics Global, one of the world’s leading tradeshows for personal care ingredients, Bell EMEA’s Fragrance Division will present its latest product concepts and formulations for personal care products and fine fragrances under the motto “it’s all about you“.
Tailor-made and trend-oriented fragrances for various situations in life are mandatory for success in the business. Marketing Specialist Anja Reissig explains: “We chose this year’s motto due to consumers’ desire for individuality and unique beauty rituals. This mega trend guides all our efforts when it comes to fragrance creation and the development of new technologies.”
Ready for the market
The broad scope of concepts that will be presented at in-cosmetics Global holds fragrances and botanical extracts for conventional and natural cosmetics, for younger and more mature target groups and also for different applications like shower gel and skin cream. For fine fragrances, Bell will introduce the silicone-free version of its perfume cream “Scent2Last“, tapping into the trend of solid perfume.
Excellence in Variety
The topics from which the presented fragrances and botanicals are derived will inspire visitors just as much as the products themselves: “Glow & Glitter“ does not only make young girls’ skin shimmer and “Me Time“ is a theme that addresses everyone who is seeking for inner peace and well-being. Travel addicts will find olfactive inspirations in “The New France“ and a colourful concept inspired by the rich flora of the Amazon rainforest.
New booth concept
Bell’s booth covers 42 square metres and will come with a completely revamped stand concept. Wooden elements as well as real plants reflect the company’s focus on natural fragrances and botanical extracts. At the same time, visitors will feel welcome and embraced by the modern but cosy atmosphere. As usual, Bell EMEA’s booth is located in the Fragrance Zone at stand number U58.