Natural flavourings as solution to current market developments
Among consumers, vanilla is the most well-known flavour globally. As an ingredient, vanilla is used in countless applications within the food and beverage industry. Especially in sweet products, such as ice cream, dairy products and baked goods, the taste of vanilla is an essential component.
In the recent years, the market situation of vanilla beans has been challenging, as the demand exceeds the quantities produced. By the end of 2017, the market situation became even more volatile: The price for Bourbon Vanilla has massively increased, as quantities became very scarce due to bad weather conditions in Madagascar. Additionally, the quality of vanilla beans sold currently on the world market does not match former standards.
Market experts forecast continuing challenges for the price, quality and availability of Bourbon Vanilla on a global scale.
As a consequence, most manufacturers in the food and beverage industry face challenges either because of the compensation of Bourbon Vanilla prices or the delicate sourcing of high-quality raw material, which requires new approaches on creating tasteful products based on cost-efficient, sustainable and natural ingredients.
Being a reliable and solution-orientated partner in the market, Bell centers the present market challenges in its products and offers a range of natural flavourings with remarkably authentic Bourbon Vanilla profiles.
The various natural flavourings do not only mimic the authentic taste of Bourbon Vanilla within product formulations. They are especially designed to substitute Bourbon Vanilla Extract, as they have a positive impact on the mouthfeel due to their characteristic and rich notes. Besides delivering taste experiences based on the gold standard of Bourbon Vanilla, Bell provides a sustainable, cost-effective alternative with diverse declaration options suitable for a variety of applications:
- Ice cream
- Sweet products
- Dairy products
- Baked goods
This customer-orientated approach allows manufacturers to maintain current consumer prices without having to compromise on taste. Additionally, it allows for flexible reactions to the present challenges, as regulatory characteristics of existing market products that are of great importance for the end consumer may partly be kept.
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Natural flavours as a solution to current market developments
