Freshness is one of the most important sensory attributes across a wide range of Household Care and Personal Care applications. The perception of odours plays a significant role in how cleanliness, hygiene and product quality are evaluated.

At the same time, market observations indicate a growing demand for functional fragrance concepts. Alongside a pleasant fragrance experience, aspects such as odour control, freshness retention and the reduction of unpleasant odours are becoming increasingly important.

Against this backdrop, technologies that go beyond traditional odour masking and actively support the perception of freshness are gaining relevance.