Meeting the new EU-organic regulations with organic certified flavours and beverage compounds!
Organic food products are forecast a double-digit growth rate within the next four years, driven by consumer demand for naturalness, transparency and clean labelling. Additionally, an increased focus on eco-friendliness and sustainability are decisive factors influencing the customers' buying decisions and the growing demand for organic products.
The European Union represents the second largest market for organic food and beverages, following the US. About 16% of all new product launches in Europe between January 2017 and September 2020 carry an organic claim (data: Mintel GNPD). At the same time, organic represents one of the major growth drivers in retail business, helping to generate shopper loyalty and sustained category growth.
Changing EU regulations
The new EU-Regulation (EU) 848/2018 applying for organic-certified products will lead to a change in the raw materials and flavourings allowed to be used in organic-labelled products. Following the new legislation, only natural x flavourings (95/5) or flavouring preparations are allowed to be incorporated in organic food. In order to keep the organic certification within end products, they are therefore only allowed to contain organic suitable or organic certified natural source flavourings or extracts.
As only a maximum of 5 % non-certified ingredients within product formulation is allowed, organic certified flavours or extracts are mandatory in product categories with high flavour dosages, such as beverage compounds, seasonings and others. This bears challenges for many product categories, especially within the beverage segment – being at risk to lose their organic status. A reformulation of the existing product range therefore is indispensable.
At the same time, the use of organic certified flavours enables product developments based on solely organic raw materials, addressing the growing consumer need for transparency and thus, emphasising the shared values associated with a brand or company.
Essentially organic: Bell’s line of organic certified flavours and beverage compounds
With a new designed range of organic certified natural source flavours and beverage compounds, Bell enables beverage manufacturers to meet the new EU organic regulations while delivering authentic taste properties such as orange, lemon, apple, lime or cola, among others. The range further aims to support product developments based on solely organic certified raw materials, providing added value for your brand and helping you to meet consumer demands and expand your target group.
Delivering comprehensive guidance on product reformulation, flavour creation and regulatory, we are happy to support your product development! Get in touch with our team:
Bell’s strategic approach in overcoming regulatory challenges
In order to deliver a comprehensive portfolio of flavours fitting market needs and growing consumer demands for organic products, Bell EMEA has carried out an organic certification for its European site. Having been effected with great efforts, this investment reflects Bell‘s increased technical expertise in all aspects of organic flavour creation, sourcing, production technology and regulatory proficiency. Hence, Bell’s organisational structure ensures compliance of its production methods with the new EU organic regulations while adhering highest quality based on carefully selected raw materials and a strong commitment to responsible sourcing.
Delivering comprehensive support in product formulation and regulatory compliance, Bell EMEA further offers a broad portfolio of organic suitable natural source flavourings (95/5) and extracts for beverage applications. While targeting organic needs on a global scale, Bell likewise comprises a portfolio of organic certified and compliant flavours based on USDA-regulations.
“With investing in organic certified product solutions, we are not only supporting our customers in developing EU-compliant organic products. We are further reflecting Bell’s ambition to target consumer’s health & wellness aspirations and to provide our customers with opportunities to engage with broader target groups while increasing their brand‘s own value.” Agneta Hoffmann, Manager Marketing Flavours