Inspiration, endless opportunities and trends from all over the world – Spark is a global trend programme originated by Bell Flavors & Fragrances in 2021 to provide ideas and outlooks on flavours and fragrances that will delight consumers in the coming years. For the 2022/2023 season, Bell EMEA has once again created a range of inspirational new fragrances for personal and household care.
The “Feel-Good Mood” trend is guaranteed to bring a smile to your face, whereas “Do it Yourself” is designed to help you escape from the stress of everyday life. The final trend is “A Need for Nature”, which represents our longing for nature and completes the overall picture. It is all about positive thinking, finding ourselves and becoming one with nature. Bell’s perfumers have invested many hours in developing complex fragrance collections for body and household care products that reflect these three trends. Applications of the fragrance creations for personal care products range from shower gel and shampoo to creams and lotions. In household care, the trending fragrances come across best in liquid dishwashing detergents and fabric softener.