What does vanilla smell like compared to musk? And what do citrus scents have in common at a molecular level? Bell Flavors & Fragrances EMEAI, based in Leipzig, Germany, is using artificial intelligence to find out – and to rethink how fragrances are developed.

With a digital scent map, molecule encoder and formulation optimiser, Bell’s AI links chemistry, sensory data and decades of expertise. The result: faster, more targeted and more flexible fragrance creation.

The project is supported by Leipzig University and benefits especially medium-sized clients – helping them respond to trends and ingredient changes more efficiently.