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Innovation Flavours

Flavour and Trend Forecast 2018

Bell Flavors & Fragrances EMEA presents 2018 Flavour and Trend Forecast

Being one of the leading manufacturers for flavours and fragrances, Bell Flavors & Fragrances EMEA once again presents its flavour and trend forecast for the upcoming year, predicting top market categories, trends and taste directions that will shape the food and beverage industry in 2018. As a German based company with an extensive global network, Bell´s marketing and flavour specialists offer an insight into current and emerging flavour trends based on an in-depth market and trend research, underlining Bell’s vision of being the partner of choice for creating inspirational and winning product concepts.

 

 

back to nature

Back to Nature: Botanical Extracts on the Rise

Consumers continue to push boundaries for clean label products, driven by the ongoing health and wellness megatrend and the search for authenticity in food and beverage products. Agneta Hoffmann, Marketing Specialist at Bell’s Flavor Division, explains: “Authentic eating has not only become a major food and drink trend – the growing focus on transparency and natural claims underlines the strong need for ingredients that continue to deliver higher value. Therefore, innovations with regard to clean, natural ingredients, such as botanical extracts, are a key focus for Bell Flavors & Fragrances EMEA.”

Botanical extracts can be derived from a huge number of plants or other botanical resources, such as fruits, leaves, herbs, seeds or flowers. They are used in widespread applications across the food and beverage industry, offering great taste as well as natural flavour, together with enhanced organoleptic characteristics and advantages in depiction and clean labelling. The use of botanical extracts in beverages, such as wellness drinks or flavoured water, yoghurt or other dairy products like fresh cheese, next to various savoury applications (e.g. ready meals, sauces and soups) will push boundaries in 2018, proving that healthy ingredients and innovative taste creations are not mutually exclusive.

Looking at herbs and spices, fragrant rosemary, fresh curly mint or black pepper extract will be one of the highlights of this trend, due to their ability to fascinate within both, the sweet and the savoury categories. Equally exiting will be the ongoing shift towards floral notes – whether it’s a rose blossom extract or lavender extract, the fragrant and intense character of floral extracts can contribute to a large extend in creating vibrant, sophisticated taste dimensions. The increasing desire for superfoods also plays an important role within botanical extracts. Ginseng root extract, as one of the staples from Asian culture and cuisine, is making its way into European markets – combining both, healthy attributes and a hint of the exotic.


cold brew coffee

Cold Brew Coffee 2.0

While cold brew coffee has seen a rapid increase within the last year, it’s expected to grow into a staple for many consumers in 2018 and is therefore a trend that is here to stay. Bell took a deeper look at the coffee hype and figured out two major trends for taking cold brew coffee to the next level.

The first trend indicates the use of cold brew coffee notes within dairy drinks, based on the fact that dairy is thriving with indulgence platforms. Increasing launches of dairy products with an indulgent or premium positioning are conquering the market. The “barista” way of life fits perfect into the premiumisation of dairy drinks and combines the cold brew hype with the progression of manifold daytime snacking options. Bell EMEA sees a strong trend in combining natural premium cold brew coffee notes with sweet maple or other types of brown notes. On the other hand, especially fragrant floral notes, as a key topic for 2018, pair wonderfully with the variety of aromas found in coffee. As for dairy drinks, these natural, authentic flavour varieties might also be a good choice for the growing market of non-dairy alternatives.

But there is more to cold brew coffee, than the classic applications. It can also be turned into an artisan, energizing softdrink. If mixed with soda water, cold brew coffee can work as a refreshing alternative to normal coffee. A slightly sparkling, iced Americano for the morning buzz, if you will. Picking up the trend towards sugar-reduced beverages, cold brew coffee notes offer an energizing alternative to sweet ice teas in hot summer days. They also combine the trend for artisan, craft-inspired beverages and set those products apart from the rest, delivering a real, extraordinary taste experience. While top flavours include classics such as peach and lemon, Bell puts its lights up on the combination of fragrant lavender or delicate sweet vanilla with the unique and mild taste of cold brew coffee, creating a sophisticated, less sweet and fresh combination.


legendary snacking

The Appeal of Culinary Snacking

The snacks category is driven by a shifting demand towards new, healthy and natural ingredients (e.g. with salt- or sugar-reduced recipes), convenience formats or texture varieties and most of all new concepts. As snacking throughout the day remains very popular, there is an ever-increasing variety of snacking options available, driving the interest of consumers in even more novelties, especially when the food needs to be “instagrammable”.
As “taste is still king”, combining indulgence and premiumisation with natural and healthy ingredients is one of the key trends for Bell when it comes to salty snacks. The largest impact driving new product developments in 2018 will come from culinary innovations, with inspiration coming from gourmet cuisine, foodservice or current food and drink trends, such as the craft beer movement. Bell’s flavour trends therefore include varieties, such as the combination of truffle and cheese, smoked truffle, or smoked caramelised onion. Grilled meat notes will also continue to gain momentum, as well as innovations influenced by other categories, such as combining craft beer and smoky BBQ flavours.
Natural seasonings, focusing on the mentioned taste sensations will not only be a highlight within classic potato chips or nuts and seeds, they can also give a new impact to other growing types of savoury snacks, e.g. vegetable chips made of sweet potato or parsnip, or extruded snacks based on lentils or peas.

 


 

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Botanical extracts for clean labelling

Bell Flavors & Fragrances EMEA declares botanical extracts as hot topic for 2018

Being one of the leading suppliers of flavours, botanical extracts and ingredient specialities, Bell Flavors & Fragrances EMEA makes natural ingredients a key focus for 2018. Already presented as a crucial part of Bell’s “Flavour & Trend Forecast”, Bell now introduces its new range of botanical extracts created for various applications within the savory, sweet & dairy and beverages category. The new product range is the perfect solution for answering today’s consumer needs for clean label products.

 

Back to nature: Consumer trends 2018

Consumers continue to push boundaries for clean label products, driven by the ongoing health and wellness megatrend and the search for authenticity in food and beverage products. Agneta Hoffmann, Marketing Specialist at Bell’s Flavor Division, explains: “Authentic eating has not only become a major food and drink trend – it has also pushed the purchasing behavior of consumers to a higher level. Consumers seek for natural and non-artificial ingredients that are constantly driving the strength of clean label within the market. A growing focus on transparency and natural claims underlines the strong need for ingredients that continue to deliver higher value. Therefore, innovations with regard to clean, natural ingredients, such as botanical extracts, are a key focus for Bell Flavors & Fragrances EMEA.”


Botanical extracts on the rise

The rapid shift towards more natural and organic products is expected to drive the global level market growth of botanical extracts within the following years. Botanical extracts can be derived from a huge number of plants or other botanical resources, such as fruits, leaves or flowers and are defined as complex, multi-component mixtures that are used in widespread applications across the food and beverage industry. The usage of botanical extracts in food and beverage products offers great taste as well as natural flavour, together with enhanced organoleptic characteristics and improved nutritional value. Moreover, the advantages in depiction and clean labelling are underlining its growing presence in the market. According to data research about 10% of global food and drink launches are currently listing herbal extracts on pack.


Feel Nature’s Variety – Inspiring clean label solutions made by Bell

The use of botanical extracts in beverages, such as wellness drinks or flavoured water, yoghurt or other dairy products like fresh cheese, next to various savoury applications (e.g. ready meals, sauces and soups) will push boundaries in 2018. With its new concept “Feel Nature’s Variety” Bell is proud to underline its extensive expertise in botanical extracts and showcases a new range of natural extracts especially designed to fulfil the unique requirements of those product categories. The high-quality product range allows for clean labelling and is fully in line with today’s high consumer expectations without compromising on taste.
Whether fruit and vegetable extracts, floral notes or herb and spice extracts – Bell once again proves, that healthy ingredients and innovative taste creations are not mutually exclusive. Highlights of the brand-new range are fragrant rosemary, fresh curly mint and black pepper extract, due to their ability to fascinate within both, the sweet and the savoury categories. Equally exiting will be the ongoing shift towards floral notes – whether it is a rose blossom extract or lavender extract, the fragrant and intense character of floral extracts can contribute to a large extend in creating vibrant, sophisticated taste dimensions. The increasing desire for superfoods also plays an important role within botanical extracts. Ginseng root extract, as one of the staples from Asian culture and cuisine, is making its way into European markets – combining both, healthy attributes and a hint of the exotic.

The whole range of botanical extracts is made of natural raw material and created using selective extraction techniques to capture the true taste and aroma profile of the original source – enabling Bell to combine high-quality products with efficiency and exceptional sensory properties. 


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Green Energy

Inspiring flavours for vegan protein shakes. 

Vegan and vegetarian lifestyles as well as consumer demands towards a health-conscious diet in combination with individual fitness have become a booming trend in the past few years. It’s no surprise, that the market for sports nutrition and supplements is growing due to these developments, profiting from a fast increasing consumer group. Classic flavours remain very popular, nevertheless, innovations are very well accepted on the market. Bell Flavors and Fragrances therefore focuses on a mixture of well-known and innovative taste impressions and presents a variety of natural, vegan flavour combinations for protein shakes in its concept “Green Energy”.

The completely natural and vegan range of flavours was developed especially for protein based shakes giving them an intensive top note and rounding off the taste. In order to mask the bitter taste of the protein base, Bell uses a special Bitterblocker suitable for this kind of application. Variations like Vanilla & Pear, Pineapple & Coconut or Spicy Chai Latte will invigorate the market and deliver tasty moments of indulgence, even before doing sports.

For more information please click here

The Umami Effect 

Clean Label Flavour Solutions. 

It has been over a century since umami was discovered in Japan, but it is now more than ever attracting global attention, primarily driven by food manufacturers with a strong interest in full and intense tastes.
With the consumersꞌ aspiration to remain healthy and active, the market is growing with new opportunities for product development – making it increasingly important to create natural, clean label and healthy products without compromising on taste. Umami therefore has become an increasingly important tool for balancing food products and foodservice dishes.

By unifying our creative expertise in savoury solutions with the scientific understanding of umami, Bell was able to develop a range of natural umami flavours that is especially designed for the use in clean label food products to work as a natural alternative to MSG or other taste enhancers and will help new product developments to face the challenges of today´s food business.

Bell´s natural umami flavours not only provide a savoury taste, a rounded mouthfeel and impart a full-bodied perception of taste, they are also applicable for a wide range of savoury products, like soups, sauces, ready meals, meat products, snacks or seasonings.

For more information please click here

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