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Hemp Megatrend

Inspired by Hemp - Taste solutions for authentic product innovations

Hemp-based products are increasingly appearing in the food and drink sector. Its recent popularity can be mainly attributed to consumers' growing interest in following plant-based and free-from diets. Moreover, hemp has gained high importance due to its nutritional benefits: Hemp seeds are particularly marketed as a 'superfood' due their high omega 3 and 6 content along with highly digestible protein comprised of all essential amino acids. 

The food and beverage category is driven by the constant change in consumer demand for natural, clean, yet adventurous product options and taste varieties. Hemp-based products are increasingly appearing in the food and drink sector, with a constantly rising number of new product launches that display the hemp leaf on-pack, responding to consumer curiosity and the desire to experiment with hemp. 

Based on current consumer trends and market dynamics, Bell Flavors & Fragrances presents a portfolio of natural flavours, natural hemp flavours with other natural flavourings and botanical extracts that will allow for inspirations for authentic, intense and delicious range extensions based on the hemp megatrend. The range of natural flavours is specifically designed to replicate the characteristic herbal and floral taste profile of hemp. Moreover, the all-natural range enables a clean label declaration that underlines the better-for-you and at the same time premium appeal. Bell’s botanical hemp extracts and natural flavours lend a signature profile to a variety of sweet and savoury applications, including beer and beer-mixers, cider and spirits, non-alcoholic beverages, baked goods, sugar confectionary, sauces such as ketchup and mayonnaise, flavoured oils and even meat marinades.

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