Inspiring product ideas based on global consumer and market trends.
The past months have put consumers and industry to a tough test. All the more consumers are longing for a return to normality and thus for an increased focus on taste and product diversity. Although the start of the BBQ season was a bit bumpy this year, it is the small measure of normality that connects industry and consumers to bring back the pleasure and joy of good food. Without any doubt, BBQ sauces represent an indispensable classic in this respect.
Consumer Insights: What trends and expectations define a good BBQ sauce?
Consumers are looking for multi-sensory taste experiences. They are demanding exciting and versatile product innovations based on extraordinary combinations of ingredients from around the world. Due to their increasing health awareness, younger generations in particular are paying closer attention to natural ingredients. They are equally focusing on the origin and manufacture of products. At the same time, popularity for plant-based and organic BBQ sauces is rising.
When formulating BBQ sauces, unique and innovative flavours based on high quality and natural ingredients can contribute to attract new consumer target groups and thus boost retail sales on a global scale.
Innovative and aromatic taste varieties for BBQ sauces
Our invigorating product concepts are based on traditional American BBQ sauce recipes. With appealing smoke profiles and the use of various spices, we are meeting the market requirements in Western Europe, while focusing on current market and consumer trends such as the willingness to experiment.
Whether you are looking for exotic and fruity creations, intense smoky profiles or sweet-chocolate notes with a hint of chili – Bell's extraordinary flavour profiles can turn BBQ sauce into a unique taste experience. Thus, satisfying the consumer's need for exciting and authentic product varieties. Our intense and complex flavour profiles are characterised by consistent quality and are also free of added flavour-enhancing ingredients. The use of natural flavors and extracts enables clean labelling. We are offering tailor-made flavour solutions that help to refine and expand your product portfolio.
You want to learn more about our unique flavour creations? Our team is happy to assist:
Culinary perfection meets flavour expertise: Bell’s Culinary Solutions
Bell's Global Culinary Team consists of classically trained chefs and food scientists that work tirelessly to create new and on-trend flavours and applications. Naturalness and authenticity are key in this process. Based on tailor-made flavour profiles and our passion in culinary perfection, we can support you in developing successful market products.
Learn more about our culinary expertise:
Innovative flavour creations for BBQ sauces.
One of the finest things about traditional cooking is the scent of something grilled upon open flames, with BBQ sauce being the staple accompaniment for this classic cooking technique. The diversity of this focus topic continues with classic flavours thus far extending it to exciting, authentic and unusual varieties that are increasingly appealing to consumers.
“By creating this BBQ sauce range and using it as a platform for myself to incorporate the ingredients through our flavours, I bring provenance, authenticity and innovation to the forefront of my culinary developments.”
Dan Bell – European Culinary Chef Bell Flavors & Fragrances EMEA
Get to know our Chef's Favourite BBQ Sauce Varieties
Flavour profiles: Apple Flavour, Type Smoke Flavour, Cinnamon Flavour Powder
Our Chef‘s recommendation: This highly concentrated form of apple sauce, produced by long, slow cooking of apples with cider, caramelises to give that rich dark buttery and smokey profile.
Flavour profiles: Cola Flavour, Allspice Flavour Powder
Our Chef‘s recommendation: Cola’s sweetness and slight pimento-like taste component’s rounds off BBQ sauces, perfectly. A treat for BBQ sauces of all ages.
Flavour profiles: Pineapple Flavour, Papaya Flavour, Mango Flavour
Our Chef‘s recommendation: A tropical taste of pineapple, mango and ripe papaya, rounded off with the finish of smoke offers a fantastically fruity experience.
Flavour profiles: Oak Cast Smoke Flavour, Pineapple Flavour
Our Chef‘s recommendation: An Oak cast barrel smoke that brings with it hints of vanilla and caramel to the BBQ sauce makes this our signature profile and pairs with everything grilled.
Flavour profiles: Allspice Flavour Powder, Sauce, XO Type Flavour, Coriander Flavour Powder
Our Chef‘s recommendation: East and West merge in this combination of two classic sauces, with umami richness and savoury soy adds to this authentic version on modern Asian BBQ.
Flavour profiles: Pepper/Guajillo Flavour, Garlic Flavour
Our Chef‘s recommendation: Meeting our consumers demand for spice around the globe, the guajillo chili and the intense garlic profile makes this sauce just so loco.
Flavour profiles: Smoke/fatty Flavour and Smoke, Grill Flavour
Our Chef‘s recommendation: Shawarma spice blends were created in the Middle East for rotisserie meats, when adding grill and smoke flavours to warming spices it showcases this region perfectly.
Flavour profiles: Cumin Flavour Powder, Pepper, Type Chipotle Morita Flavour, Dark Chocolate Flavour
Our Chef‘s recommendation: Mexico’s favourite dish, Chipotle Chili and Chocolate are a great combination for this warm spice and savoury BBQ profile, inspired by a dish I ate in Mexico City, Mole Madre by Enrique Olvera, Pujol.
Flavour profiles: Tabasco Flavour, Smoke/woody Flavour
Our Chef‘s recommendation: True pit master sauce and made not only for those spice fanatics. When dredged over some fatty pork shoulder this BBQ sauce of smoke, heat and tangy flavours brings everything to balance.