Bell Spark Trends 2021 and beyond

We are happy to invite you to our webinar on Bell’s Spark Trends. Our team of industry and consumer experts will provide you with exclusive insights on underlying macro trends shaping the FMCG industry in the years to come and specific micro trends that help you prepare for your successful product launches in 2021 and beyond. 

Watch Bell's Spark Trends Webinar
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About Spark

Our global trend platform is your guide to what’s next and provides the foundation to excite, enliven, and ignite your creativity. Based on our research about the roots of consumers’ cultural and personal mindset that determine the foundational behaviours driving their everyday actions and demands, we identified five global macro trends accompanied by several micro trends affecting consumer needs on a regional level.

Be excited to hear about the concepts of Global Consciousness, Finding Silver Linings, Well Balanced, Escapism and Together Apart and how we translate them into convincing flavours and fragrances for your next level product development. 


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