Get in touch with taste. Developing authentic, indulgent consumer products is based on balancing the art of flavour creation and culinary perfection.
Bell has a state-of-the-art Culinary Center where our team of foodies demonstrate their passion for product development. Combining the knowledge of our culinary teams around the globe, our division consists of classically trained chefs and food scientists that work tirelessly to create new and on-trend flavours and food products. We drive innovation in flavours by seeking out the latest in food trends, market dynamics and consumer desires through targeted research, and we then translate those into concepts for our customers. Our process expedites our partners' speed to market, which enables them to capture early market share.
“We aim to be ahead of industry challenges and consumer insights, anticipate major trends at an early stage and deliver great taste experiences as well as functional solutions for our customers, enabling them to create successful and winning consumer products.”
Oliver Saalmann, Vice President Sales & Marketing
Bell's Culinary Centre UK
Designed to encourage creativity, target culinary innovation and focus on regional product needs, Bell’s Culinary Centre in UK has been officially opened in September 2019. With the new location in Ketton, Stamford, Bell strengthens its culinary capabilities and regional reach within the UK and European market and sets a strong focus on customer-centric culinary innovations. Based on current and future market dynamics as well as changing dietary needs we are aiming to create healthier and more indulgent products that are in-line with todays consumer expectations.
Complementing Bell's headquarters in Leipzig, Germany, the UK facility incorporates a state-of-the-art test kitchen and tasting area. It therefore sets the ideal spot to constantly expand Bell’s culinary capabilities and to collaboratively develop new food solutions together with our customers and partners.
Our Culinary Centre is an inspiring, modern place for ideation and networking, giving our team a creative environment to innovate with flavours, botanical extracts and other food ingredients to create new experiences with a focus on authenticity and clean labelling.
Our focus is 100% consumer-based. We aim to create taste solutions that provide consumers with joy and indulgence or deliver answers to consumer demands based on health and wellbeing. Thus, authenticity is key. Being able to understand regional or target-group-specific taste preferences and transferring sensory insights into food solutions serves as the basis for our culinary creations.
Our team is constantly gathering market and consumer insights from around the world, using cross-category inspirations and trend-research methods to dive deep into market dynamics and lifestyle trends. Using our global network of culinary chefs and industry experts, we are seeking for inspirations from restaurants and the foodservice industry, aiming to create sophisticated culinary experiences.
We are keen on applying our flavour-house expertise, helping our customers master the process of developing successful market products. For Bell, creating great taste experiences is based on tailor-made solutions for various types of applications, the use of high-quality raw materials and responsible sourcing as well as aligning to your labelling requirements – all paired with culinary perfection.
Culinary solutions for winning consumer products
- Culinary taste creation and applicational expertise for creating authentic market products and increasing consumer acceptance
- Understanding taste preferences and portfolio needs based on a deep sensory mindset
- Product ideation and innovation sessions with a strong focus on consumer insights and market trends
- Applying flavour solutions for taste modulation (e.g. sugar reduction, salt reduction, masking, umami & mouthfeel)
- Providing clean label solutions and helping with regulatory restrictions
- Recipe formulation and re-formulation, industrial scale-up
Our team can help you with culinary solutions for the following segments and applications:
- Sauces, dressings & condiments
- Soups & bouillons
- Ready meals
- Processed meat & fish products
- Plant-based meat- & fish-substitutes
- Snacks & seasonings
Contact us to learn more
Bell's Global Culinary Team
We are not only striving to meet regional taste preferences and customer needs, our Global Culinary Team is supporting product ideation and creation at an early stage, underlining our commitment and mission to think global and act local.
Identifying market drivers, consumer trends and upcoming taste varieties and transferring them into new product creations on a global scale is part of our DNA. Together, we share the passion for taste and the crave for new, inspiring food innovations. With the use of modern processing and cooking equipment we are able to reproduce any products scale-up and prepare for a successful launch.