After our successful participation last year, we are excited to once again exhibit at Gulfood Manufacturing, the leading trade fair for the food and beverage industry in the Middle East, Africa and South Asia. 

 At Stand R-P23 in the German Pavilion, our team will present a diverse selection of new and established flavour concepts for beverages, sweet goods, and savoury applications. Discover revitalizing profiles for energy drinks, soft drinks, and near-water products, as well as indulgent inspirations for confectionery, ice cream, baked goods, sauces, broths, and snacks. 

With nearly two decades of expertise in the Arab-African region, Bell blends quality made in Germany with flavours tailored to regional preferences. From our base in Leipzig, Germany, we deliver compelling and cost-efficient solutions that meet the diverse taste expectations of both local and international markets. 

Fragrance in the Middle East is more than beauty. At Bell, we translate this spirit into new fine fragrance creations that invite you to travel through scent and experience culture in a modern way.

As consumers increasingly seek calm, clarity, and emotional balance, Bell is proud to present its latest fragrance innovations at SEPAWA 2025. Our new scent concepts are designed to support everyday well-being through immersive, sensorial experiences.

The world is changing – and with it, our needs. More than ever, people long for spaces that not only provide protection but also inspire, calm, and create a deeper connection to the environment and oneself. With “Bringing Inside,” we present our fragrance trends for 2025/26, which capture this zeitgeist and translate it into olfactory experiences.

Our four trend themes have been specifically developed for the areas of Personal Care, Household Care, and Fine Fragrance, reflecting the changing expectations of consumers. They show new ways to use fragrances purposefully to evoke emotions, shape atmospheres, and enrich daily life through multi-sensory experiences.

From inspiring, artistic fragrance compositions to natural and calming accords to innovative, experimental creations – “Bringing Inside” invites you to discover fragrances as part of a holistic, modern living environment.

“Bringing the Art Inside” combines art and fragrance into a unique sensory experience. Inspired by colors, textures, and emotions of visual art, experimental fragrance compositions create an olfactory dimension for visual experiences. Fragrances thus become an extension of art – they make colors smellable and emotions tangible.

Finely tuned fragrance accords capture the depth and expressiveness of artistic works. Green, citrusy, and floral notes create a vibrant freshness that symbolizes the first brush stroke on a canvas. Warm, oriental facets and spicy accents add depth and structure – like artfully layered color layers or the texture of fine materials.

This trend reflects the beauty of creative masterpieces and makes them experienceable through scent. Whether the refined elegance of antique libraries, the vastness of the sea, or the colorful splendor of blooming fields – each composition tells its own story and creates a multi-sensory experience that combines art and fragrance into a harmonious unity.

“Bringing the Garden Inside” draws inspiration from the comforting scents of home and the natural beauty of one’s immediate surroundings. This trend translates the growing desire for security, simplicity, and connection with nature into scent compositions that feel familiar, soothing, and grounded.

Floral and fruity notes evoke the coziness of homemade treats and blooming corners of a garden. Herbal, aromatic nuances reflect the abundance of nature – reminiscent of monastic gardens filled with lavender or chamomile. These scents mirror a longing for peaceful moments and mindful rituals, while also embracing the rise of self-reliance and the slow-living movement.

With a growing interest in local ingredients and nature-inspired lifestyles – even gaining traction on platforms like TikTok – fragrance becomes a tool for personal empowerment and well-being. This trend invites you to create olfactory experiences that bring nature indoors: calming, joyful and firmly anchored in everyday life.

“Bringing the Human Inside” reflects a growing cultural desire for authenticity, emotional depth, and meaningful experiences. It recognizes that fragrance is not just a matter of personal taste. It’s shaped by the generational lens through which we perceive the world.

Each generation carries its own scent memories:

• Baby Boomers associate fragrance with elegance and ritual
• Generation X grew up with bold, expressive scents that mirrored a spirit of independence and rebellion.
• Millennials seek individuality and wellness, favoring clean, natural, and niche compositions.
• Gen Z embraces fluidity and experimentation, drawn to genderless, tech-influenced, and emotionally resonant fragrances.

These olfactory preferences are deeply intertwined with the cultural, social, and technological influences of their time. From personal care to household products and perfume, scent icons of each era reflect shifting values: from performance and status to self-care and identity.

Across Europe, consumers are turning to high protein products as health and wellness become top priorities. Once limited to sports nutrition and meat, the trend is breaking into exciting new spaces – from indulgent desserts and custards to creamy ice cream. Not only bodybuilders but consumers of all ages, including those pursuing plant-based, clean label, or specialized diets (keto, vegan, paleo), are now key targets. Protein isn’t just a short-term trend: it remains a powerful nutrient, valued for its role in energy, strength, and overall wellbeing.

What does vanilla smell like compared to musk? And what do citrus scents have in common at a molecular level? Bell Flavors & Fragrances EMEAI, based in Leipzig, Germany, is using artificial intelligence to find out – and to rethink how fragrances are developed.

With a digital scent map, molecule encoder and formulation optimiser, Bell’s AI links chemistry, sensory data and decades of expertise. The result: faster, more targeted and more flexible fragrance creation.

The project is supported by Leipzig University and benefits especially medium-sized clients – helping them respond to trends and ingredient changes more efficiently.

From dazzling decorations to delightful desserts and brilliant bakery creations – table jellies are the unsung heroes of the sweet world. Bell brings jelly creations to life with flavours to suit every season, from fruity to sweet. Best of all, they’re all vegan.

Bakery Magic with a Glossy Twist

Jellies don’t stop at dessert – they bring brilliance to the bakery, too! Add a glossy glaze or a fruity finish to cakes and pastries for a professional, polished look.

Recipe idea: Colourful jelly cube

Step 1

Take one package each of jelly (red, yellow, and green) and prepare them according to the instructions. Let them cool.

Step 2

Prepare a vanilla sauce. Bring 300 ml of milk to a boil with 1 vanilla bean and 30 g of sugar, then add 200 ml of cream and 1 egg yolk. Bring to a boil again while stirring continuously. Remove the vanilla bean.

Step 3

Briefly soak 10 sheets of gelatin (2 packages) and dissolve them in a pot over medium heat. Then stir the gelatin into the vanilla sauce.

Step 4

Cut the colorful jelly into cubes and place them in a loaf pan. Pour the vanilla sauce over it. After 3 hours in the refrigerator, the cake can be turned out.

Tasty, low/no alcohol, refreshing and with unusual flavours: Drinks with these characteristics are highly popular with consumers all over the world. As part of our Cocktail Fusion concept, Bell delivers taste creations for beverages that are in tune with the latest trends.

Since 2015, Bell’s Spark Trends platform has been unlocking creativity by forecasting influential consumer trends in the flavour and fragrance industries. Today, Spark stands as a unique, all-in-one guide to what’s next in the swiftly evolving consumer landscape.

Our Spark Trends provide answers to big questions arising year over year: How are consumer demands changing? What are the next big flavours, fragrances and botanicals? And how can our customers deliver on-demand products consistently amidst disruptions on a global scale?

To answer these questions, our experts combine a deep market understanding with comprehensive knowledge of the global culinary influences and innovations that are shaping the future of flavours, fragrances and botanicals.

Bell’s Spark Trends platform tracks five pivotal macro trends that are driving consumer behaviours today and shaping them for tomorrow. Identified by our global marketing teams, these trends reflect universal values shared by people across cultures and continents. At Bell, we’re committed to staying at the forefront of these trends, helping brands connect with consumers in meaningful and impactful ways.

Bell Flavors & Fragrances EMEAI, headquartered in Germany, has officially inaugurated its new state-of-the-art application laboratories at its Sri City production facility in India. This expansion significantly enhances Bell’s ability to deliver high-quality, customer-focused flavour solutions tailored to the Indian market. Equipped with advanced technology, the laboratories support key food and beverage categories, including baked goods, confectionery, and softdrinks.

In the course of expanding its facilities in India and strengthening its regional focus, Bell Flavors & Fragrances GmbH and its subsidaries refer to themselves now as “Bell EMEAI” – a designation that represents its subsidiaries in Europe, the Middle East, Africa, and India. This change reflects Bell’s growing commitment to the Indian market and its strategic presence across these key regions.

The inauguration event brought together customers, partners, and key stakeholders for a firsthand look at Bell’s enhanced capabilities in India. The management team joined the local Sri City team in celebrating this milestone and underscoring the company’s commitment to the region. The event also provided an opportunity to showcase Bell’s latest innovations and collaborative approach to flavour and fragrance development.