With Spark Trends 2026, Bell EMEA presents its latest trend platform for future-oriented flavour and fragrance innovation. Based on global market research, cultural observation, and consumer insights, we translate societal developments into concrete impulses for product development.

The 2026 edition shows how taste, well-being, sustainability, and emotional experiences shape consumer behaviour across categories and regions. At the same time, selected Micro Trends have been further developed and updated to reflect new market dynamics and evolving consumer needs more precisely.

Our Spark Trends 2026 reaffirm the long-lasting global Macro Trends that continue to shape consumer behaviour and the innovation landscape. These guiding principles are complemented by updated Micro Trends that translate global insights into concrete market opportunities.

For our customer meetings, we prepare and present these Micro Trends in a tailored and exclusive way, supporting individual innovation strategies and category-specific concepts.

Together, they form a holistic framework for future innovation strategies.