Bell EMEAI at SEPAWA 2026 - News | Bell Flavors & Fragrances EMEAI

Bell EMEAI at SEPAWA 2026

4 September 2026 General / fairs

The Next Generation of Gourmand

For years, gourmand has been one of the most successful fragrance categories. Yet while sweet, dessert-inspired compositions have long dominated the market, a new evolution is emerging: consumers are seeking more sophisticated forms of indulgence that go beyond traditional sweetness.

Bell Flavors & Fragrances EMEAI at SEPAWA:
14 – 16 October 2026

Booth: A157/166
ECC Estrel Congress Center
Berlin

When Indulgence Gains Depth

Gourmand continues to thrive, but the category is maturing. Instead of one-dimensional sweetness, consumers are increasingly drawn to multifaceted fragrance creations that embrace contrast and deliver richer sensory experiences.

Current trends point towards greater texture, warmth, and complexity. Soft creaminess meets roasted nuances, comforting notes are balanced by subtle bitterness, and familiar indulgent accords reveal unexpected new facets. The result is a new generation of fragrance concepts that do not merely evoke indulgence but bring it to life.

With “New Desire”, Bell reimagines gourmand for a new era, translating culinary inspirations into innovative fragrance worlds across Fine Fragrance, Personal Care, and Home Care.