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General / Trade Shows

General / Trade Shows

Scent booster at SEPAWA

Bell Flavors & Fragrances EMEA to present patented technology for personal care and home care products

Discerning consumers are looking for intense and long-lasting fragrance creations. That is true not only for laundry and household care but also for cosmetics. Bell Flavors & Fragrances EMEA has been developing high-performance fragrance delivery systems for years. During the SEPAWA Congress from 10 to 12 October 2018 in Berlin, Bell will be presenting a selection of its patented household and personal care innovations at stand A109.

A fragrance is only as good as its base. For several years, Bell has been researching different fragrance delivery systems that are designed to make fragrances more intense and longer lasting. "In addition to our liquid perfume oils, we have also focused our efforts on the further development of solid fragrances", explains Chief Application Technician Peter Rabke. "With the aim of revolutionising the fragrance industry with high-performance products, we have developed capsule technology for a variety of applications. This enables, among other things, an above-average concentration of perfume oil."

 

Laundry Care with a Kick

Bell offers two laundry care solutions. The patented microcapsule solution Bell MikroBurst is characterised by the fact that the capsules do not break down during washing, rather they constantly release their scent. Combined with the Bell Laundry Pearls laundry perfume, which is added directly to the washing drum, manufacturers can tailor the laundry care programme to their needs. Consumers can enjoy their favourite fresh fragrance from the moment they open the washing machine, while they are folding the laundry, and when they wear the clothing even a few weeks later - because the entire portfolio of the fragrance company can be incorporated into the sophisticated products.


High-Quality Scented Candles

Bell also applies its solid scent expertise to scented candles. The Scenti Masterbatch technology is a quality solid fragrance product developed specifically for candles. For example, the special composition prevents the perfume from "leaking out" of the candle even at high fragrance concentrations. This prolongs the shelf life of the candle during storage and ensures that the scent is only released when the candle is actually burning. As a result, candle manufacturers are able to attain a unique level of quality in the market for scented candles.


Bell develops its technology in close cooperation with its customers. Bell MikroBurst technology, for example, can be used in both laundry and personal care products. Bells' application engineers, sales and marketing experts will provide detailed information and insights on the individual technology from 10 to 12 October at stand A109 at the SEPAWA Congress.

 

Download press release (PDF)

Bell @ Iran Agrofood 2018

Bell Flavors & Fragrances EMEA at Iran Agrofood 2018, Tehran

Join us at the 25th anniversary edition of Iran's leading trade show!

Bell Flavors & Fragrances EMEA, as one of the leading suppliers of flavours, botanical extracts and ingredient specialties, once again presents successful taste concepts and innovative flavour ideas for beverages, sweet and dairy as well as savoury products at this year's Iran Agrofood in Tehran! We invite you to join us from 29 June to 02 July 2018 and to be part of Iran’s leading international trade show for the food and beverage industry.

Traditional flavours in a new look

Visitors at Bell booth 35.24, hall 35 will have the opportunity to get inspired by a wide variety of successful market-oriented flavour concepts such as authentic chicken top notes for various savoury applications, or indulging flavour creations to refine pasta sauces. In addition, Bell presents a sophisticated special edition of soft drinks and hard candies, especially designed to meet the consumer needs in the Middle Eastern region. Bell once again proves that tradition and innovation are not mutually exclusive.

A selection of all-time flavour favourites for various sweet and dairy applications, such as creamy vanilla, spicy cinnamon or fruity orange is also in the focus. With its broad product portfolio, Bell provides successful taste solutions for every food and beverage category.

bell at agrofood

Bell Flavors & Fragrances EMEA welcomes you at Iran Agrofood 2018, Tehran International Permanent Fairgounds: Booth 35.24, Hall 35

Meet Bell’s top flavourists, marketing and sales experts at the 25th anniversary edition of Iran Agrofood and get inspired by high-quality flavour solutions for new product developments.

Get in touch with taste!

 

Download Press Release (PDF)

Bell EMEA Future Investments

For Bell Flavors and Fragrances EMEA, the year 2018 will be marked by its 25th anniversary in Germany and its future focus. As part of a global group and as one of the leading manufacturers of flavours and fragrances, creativity, innovation and reliability are the primary objectives of the independently managed family-owned company. Bell intends to expand its significant role in the industry in the future and is therefore investing in the areas of logistics, research & development and quality management.

2020 Strategy focused on Innovation

An important part of its strategic direction and Bell's 2020 strategy is the state-of-the-art logistics centre, which was put into operation in 2017 and covers an area of over 4,200-squaremeter. Raymond Heinz, president of Bell Flavors & Fragrances explains: „Modern warehouse management systems and technology enable efficient logistics and are therefore an important element for a smooth and successful cooperation with our business partners - customers and suppliers alike. The new logistics centre is the largest single investment in Bell’s history in the location in Germany and part of an extensive strategic investment program that not only improves the future viability of our location, but also further expands our position in the industry”. Bell thus ensures highest reliability and maximum effectiveness. Furthermore, Bell created additional capacities by investing in a new mixing plant in the production section for liquid large scale mixing. At the same time, quality assurance was also equipped with state-of-the-art technology in order to continue to meet the industry's highest standards and fulfil the increasing requirements as a reliable business partner.

Meeting high Standards in Application Technology and expanding Expertise in Consumer Insights

Bell sees the key to further success in an effective combination of market- and consumer expertise and technological lead, in order to create innovative and trendsetting product solutions. Accordingly, the company is investing in this area and is deepening its expertise, for example in the beverage division, by further expanding its application technology. The acquisition of a new carbonisation system enables Bell to carry out improved and realistic application tests in the laboratory and to prepare product samples according to cutting-edge industry standards. Bell thus underlines its competence in the market segment of soft drinks and other carbonated beverages and expects a clearly positive development in the coming five years due to the global compound annual growth rate of 3.6 percent within the category (according to Euromonitor, CAGR 2017-2022 based on total volume).

Bell Flavors & Fragrances EMEA will also expand its competencies in market and consumer research within the next two years, focusing on Sensory Consumer Insights. Within the entire food and beverage industry, the field of research on sensory analysis and performance is gaining importance. Purchasing decisions nowadays are made including all senses and above all taste plays a vital role. With the strategic expansion of the sensory department, Bell is taking future-oriented actions strengthening its position as a competent partner for its customers.

In that sense, Bell will also dedicate itself to further strategic investments in Leipzig as well as within its global representations and continue the program, in the long term. The continuous optimisation of its product portfolio in the course of future-proof developments for beverages, food products, perfume, household care and personal care products is just as much a focus as the expansion of Bell’s technological expertise. Thus, enabling Bell to secure its role within the industry and continuously act as a reliable and trusted partner in the future.

Tradition meets Innovation

The unique history of Bell Flavors & Fragrances dates back to 1829 with its globally important predecessor Schimmel & Co. The owner-run Bell Flavors & Fragrances GmbH grew into an international operating manufacturer within the last 25 years thanks to extensive strategic investments, creating flavours and fragrances for the food and beverage industry, the household and personal care sector and the perfume industry. Where Nobel Prize winners once studied the distillation of essential oils, today dedicated employees work in research and development, production, marketing and sales in an international environment. With a total area of 200,000-squaremeter, the German facility today is one of the largest production sites for flavours and fragrances in Europe. Product safety and sustainability have the highest priority with respect to people and the environment.

 

Download Press Release (PDF)

 

Bell celebrates 25 years

During a festive event, management, guests from politics and industry as well as employees at the company headquarters in Leipzig today looked back on 25 years of Bell in Germany. Acquired by Treuhand in 1993, Bell Flavors & Fragrances GmbH has developed into a major player in the fragrance and flavour industry. The driving forces behind this successful development are strategic investments in the areas of logistics, research and development and quality management.

Bell's largest single investment in Germany is its 4,200 square metre logistics centre, which was completed in 2017. In recent years, quality assurance has also been further expanded and additional production capacities have been created. Investments in recent years have also included the acquisition of new laboratory equipment.

Bell's development into an internationally successful company reflects the dynamics of the entire region. Dr. Michael Schimansky from the Office for Economic Development emphasised in his speech the internationality with which Bell brings the city and the surrounding area forward.US Consul General Timothy Eydelnant also referred in his speech to the fact that the Heinz family led the inheritance taken over in 1993 to new splendour with great skill and tact and thus stands for living transatlantic relations today.

The company's marketing department took the anniversary as an opportunity to produce its first image movie for Bell. The video presented at the festive event shows in just over three minutes the entire spectrum of products in which Bell is represented with its fragrances and flavours. The film can be seen here: https://youtu.be/z6owlFjQTqc.

Furthermore, the artist Beat Toniolo, who has a friendly relationship with the company, presented a 152-page art book on the fascination of scent and flavour. "IchriecheichschmeckeineinemZug" (“I smell and taste in one go”) illuminates the world of smelling and tasting from different angles. The book can be purchased directly from the company at a price of 37 euros. Contact: info.marketing@bell-europe.com.

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