Bell Flavors & Fragrances EMEA presents new beverage innovations at drinktec 2017
From 11 to 15 September 2017, the world's leading trade fair for the beverage and liquid food industry is opening its doors in Munich. For the second time in a row, Bell Flavors & Fragrances EMEA presents new trend concepts and flavour creations for innovative beverage products alongside a circle of 1450 exhibitors from 76 countries. Being one of the leading suppliers of flavours, botanical extracts and ingredient specialties, Bell once again showcases successful taste concepts and innovative ideas for future top market products in this year’s Innovation Area. Visitors are also invited to taste Bell’s outstanding product concepts at the Innovation Lounge Bar Area! This year Bell is focusing on the CRAFT megatrend, covering inspiring ideas for sparkling craft lemonades, refreshing flavours for cider, as well as innovative concepts for refining beer mixers. With these product concepts, Bell once again proves, that innovation and tradition are not mutually exclusive.
Inspired by Craft
The term CRAFT can be associated with natural, authentic and preferably local, yet innovative products as well as traditional production processes. Through the combination of past and modernity, the shift towards more authenticity and nostalgia, consumer confidence is created leading to a more emotional connection with a market product. The Craft movement first started in the U.S. with a steadily growing number of small, independent breweries that developed refined beer creations using traditional production processes. This trend is no longer limited to the beer segment. Particularly in the area of soft drinks, or rather in the case of lemonades, more and more innovative, yet familiar products are being created. Craft is mainly associated with unique aromas, high quality ingredients and meticulous manufacturing procedures. Bell's natural flavours, botanical extracts and compounds help to create new beverages that are able to meet these high demands.