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Innovation Flavours

Innovation Flavours

Authentic vanilla solutions

Natural flavourings as solution to current market developments

Among consumers, vanilla is the most well-known flavour globally. As an ingredient, vanilla is used in countless applications within the food and beverage industry. Especially in sweet products, such as ice cream, dairy products and baked goods, the taste of vanilla is an essential component.

In the recent years, the market situation of vanilla beans has been challenging, as the demand exceeds the quantities produced. By the end of 2017, the market situation became even more volatile: The price for Bourbon Vanilla has massively increased, as quantities became very scarce due to bad weather conditions in Madagascar. Additionally, the quality of vanilla beans sold currently on the world market does not match former standards.

Market experts forecast continuing challenges for the price, quality and availability of Bourbon Vanilla on a global scale.

As a consequence, most manufacturers in the food and beverage industry face challenges either because of the compensation of Bourbon Vanilla prices or the delicate sourcing of high-quality raw material, which requires new approaches on creating tasteful products based on cost-efficient, sustainable and natural ingredients.

Being a reliable and solution-orientated partner in the market, Bell centers the present market challenges in its products and offers a range of natural flavourings with remarkably authentic Bourbon Vanilla profiles.

The various natural flavourings do not only mimic the authentic taste of Bourbon Vanilla within product formulations. They are especially designed to substitute Bourbon Vanilla Extract, as they have a positive impact on the mouthfeel due to their characteristic and rich notes. Besides delivering taste experiences based on the gold standard of Bourbon Vanilla, Bell provides a sustainable, cost-effective alternative with diverse declaration options suitable for a variety of applications:

  • Ice cream
  • Sweet products
  • Dairy products
  • Baked goods

This customer-orientated approach allows manufacturers to maintain current consumer prices without having to compromise on taste. Additionally, it allows for flexible reactions to the present challenges, as regulatory characteristics of existing market products that are of great importance for the end consumer may partly be kept.


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Authentic Vanilla Solutions

Natural flavours as a solution to current market developments 

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Chef Specials

Authentic chicken flavour profiles for savoury product creations

Being one of the leading suppliers of flavours, botanical extracts and ingredient specialities, Bell Flavors & Fragrances EMEA makes natural ingredients a key focus for 2018. Already presented as a crucial part of Bell’s “Flavour & Trend Forecast”, Bell now introduces its new range of botanical extracts created for various applications within the savory, sweet & dairy and beverages category. The new product range is the perfect solution for answering today’s consumer needs for clean label products.

Bell is constantly in the search for creating authentic, intense and delicious flavour varieties to deliver high-quality product solutions and innovative taste experiences based on gold standards. In order to create unparalleled taste profiles based on successful and traditional meat products and aromas, Bell’s flavour creation team is combining the knowledge of industry experts, flavourists and culinary chefs.

Along with globalisation, increasing disposable income in developing markets is pushing the meat flavours market with consumers opting for ready-to-eat food to match their fast-paced urban lifestyle. Likewise, the growing trend of health consciousness has led to an exponential increase in the use of natural flavours, with Western Europe leading the market in terms of clean labelling.

Bell’s new range of natural chicken flavour profiles caters on the growing market need for chicken, which is one of the major drivers of the global demand for meat. Inspired by the aromatic taste of chicken and its versatility for being used in various culinary dishes and food products, Bell has created a range of full and intense chicken profiles, that are fully in line with today‘s consumer expectations for authenticity and naturalness.
Identifying the unique taste profiles of different chicken parts and traditional culinary benchmarks by Bell’s Research & Development team has resulted in four key natural flavour profiles, including intense and strong fatty chicken, chicken breast and chicken carcass, as well as meaty and brown notes of roasted chicken. All flavour creations are developed to add a special depth of taste to savoury applications, such as soups and broth, sauces, meat products, ready meals, processed cheese and more.

Delivering solutions based on authenticity, naturalness (clean labelling) and indulgence, Bell´s portfolio of culinary-based chicken flavour profiles provides both, excellent taste and functionality.


 

Chef Specials

Authentic chicken flavour profiles for savoury product creations 

Download Press Release

 

Flavour and Trend Forecast 2018

Bell Flavors & Fragrances EMEA presents 2018 Flavour and Trend Forecast

Being one of the leading manufacturers for flavours and fragrances, Bell Flavors & Fragrances EMEA once again presents its flavour and trend forecast for the upcoming year, predicting top market categories, trends and taste directions that will shape the food and beverage industry in 2018. As a German based company with an extensive global network, Bell´s marketing and flavour specialists offer an insight into current and emerging flavour trends based on an in-depth market and trend research, underlining Bell’s vision of being the partner of choice for creating inspirational and winning product concepts.

 

 

back to nature

Back to Nature: Botanical Extracts on the Rise

Consumers continue to push boundaries for clean label products, driven by the ongoing health and wellness megatrend and the search for authenticity in food and beverage products. Agneta Hoffmann, Marketing Specialist at Bell’s Flavor Division, explains: “Authentic eating has not only become a major food and drink trend – the growing focus on transparency and natural claims underlines the strong need for ingredients that continue to deliver higher value. Therefore, innovations with regard to clean, natural ingredients, such as botanical extracts, are a key focus for Bell Flavors & Fragrances EMEA.”

Botanical extracts can be derived from a huge number of plants or other botanical resources, such as fruits, leaves, herbs, seeds or flowers. They are used in widespread applications across the food and beverage industry, offering great taste as well as natural flavour, together with enhanced organoleptic characteristics and advantages in depiction and clean labelling. The use of botanical extracts in beverages, such as wellness drinks or flavoured water, yoghurt or other dairy products like fresh cheese, next to various savoury applications (e.g. ready meals, sauces and soups) will push boundaries in 2018, proving that healthy ingredients and innovative taste creations are not mutually exclusive.

Looking at herbs and spices, fragrant rosemary, fresh curly mint or black pepper extract will be one of the highlights of this trend, due to their ability to fascinate within both, the sweet and the savoury categories. Equally exiting will be the ongoing shift towards floral notes – whether it’s a rose blossom extract or lavender extract, the fragrant and intense character of floral extracts can contribute to a large extend in creating vibrant, sophisticated taste dimensions. The increasing desire for superfoods also plays an important role within botanical extracts. Ginseng root extract, as one of the staples from Asian culture and cuisine, is making its way into European markets – combining both, healthy attributes and a hint of the exotic.


cold brew coffee

Cold Brew Coffee 2.0

While cold brew coffee has seen a rapid increase within the last year, it’s expected to grow into a staple for many consumers in 2018 and is therefore a trend that is here to stay. Bell took a deeper look at the coffee hype and figured out two major trends for taking cold brew coffee to the next level.

The first trend indicates the use of cold brew coffee notes within dairy drinks, based on the fact that dairy is thriving with indulgence platforms. Increasing launches of dairy products with an indulgent or premium positioning are conquering the market. The “barista” way of life fits perfect into the premiumisation of dairy drinks and combines the cold brew hype with the progression of manifold daytime snacking options. Bell EMEA sees a strong trend in combining natural premium cold brew coffee notes with sweet maple or other types of brown notes. On the other hand, especially fragrant floral notes, as a key topic for 2018, pair wonderfully with the variety of aromas found in coffee. As for dairy drinks, these natural, authentic flavour varieties might also be a good choice for the growing market of non-dairy alternatives.

But there is more to cold brew coffee, than the classic applications. It can also be turned into an artisan, energizing softdrink. If mixed with soda water, cold brew coffee can work as a refreshing alternative to normal coffee. A slightly sparkling, iced Americano for the morning buzz, if you will. Picking up the trend towards sugar-reduced beverages, cold brew coffee notes offer an energizing alternative to sweet ice teas in hot summer days. They also combine the trend for artisan, craft-inspired beverages and set those products apart from the rest, delivering a real, extraordinary taste experience. While top flavours include classics such as peach and lemon, Bell puts its lights up on the combination of fragrant lavender or delicate sweet vanilla with the unique and mild taste of cold brew coffee, creating a sophisticated, less sweet and fresh combination.


legendary snacking

The Appeal of Culinary Snacking

The snacks category is driven by a shifting demand towards new, healthy and natural ingredients (e.g. with salt- or sugar-reduced recipes), convenience formats or texture varieties and most of all new concepts. As snacking throughout the day remains very popular, there is an ever-increasing variety of snacking options available, driving the interest of consumers in even more novelties, especially when the food needs to be “instagrammable”.
As “taste is still king”, combining indulgence and premiumisation with natural and healthy ingredients is one of the key trends for Bell when it comes to salty snacks. The largest impact driving new product developments in 2018 will come from culinary innovations, with inspiration coming from gourmet cuisine, foodservice or current food and drink trends, such as the craft beer movement. Bell’s flavour trends therefore include varieties, such as the combination of truffle and cheese, smoked truffle, or smoked caramelised onion. Grilled meat notes will also continue to gain momentum, as well as innovations influenced by other categories, such as combining craft beer and smoky BBQ flavours.
Natural seasonings, focusing on the mentioned taste sensations will not only be a highlight within classic potato chips or nuts and seeds, they can also give a new impact to other growing types of savoury snacks, e.g. vegetable chips made of sweet potato or parsnip, or extruded snacks based on lentils or peas.

 


 

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Botanical extracts for clean labelling

Bell Flavors & Fragrances EMEA declares botanical extracts as hot topic for 2018

Being one of the leading suppliers of flavours, botanical extracts and ingredient specialities, Bell Flavors & Fragrances EMEA makes natural ingredients a key focus for 2018. Already presented as a crucial part of Bell’s “Flavour & Trend Forecast”, Bell now introduces its new range of botanical extracts created for various applications within the savory, sweet & dairy and beverages category. The new product range is the perfect solution for answering today’s consumer needs for clean label products.

 

Back to nature: Consumer trends 2018

Consumers continue to push boundaries for clean label products, driven by the ongoing health and wellness megatrend and the search for authenticity in food and beverage products. Agneta Hoffmann, Marketing Specialist at Bell’s Flavor Division, explains: “Authentic eating has not only become a major food and drink trend – it has also pushed the purchasing behavior of consumers to a higher level. Consumers seek for natural and non-artificial ingredients that are constantly driving the strength of clean label within the market. A growing focus on transparency and natural claims underlines the strong need for ingredients that continue to deliver higher value. Therefore, innovations with regard to clean, natural ingredients, such as botanical extracts, are a key focus for Bell Flavors & Fragrances EMEA.”


Botanical extracts on the rise

The rapid shift towards more natural and organic products is expected to drive the global level market growth of botanical extracts within the following years. Botanical extracts can be derived from a huge number of plants or other botanical resources, such as fruits, leaves or flowers and are defined as complex, multi-component mixtures that are used in widespread applications across the food and beverage industry. The usage of botanical extracts in food and beverage products offers great taste as well as natural flavour, together with enhanced organoleptic characteristics and improved nutritional value. Moreover, the advantages in depiction and clean labelling are underlining its growing presence in the market. According to data research about 10% of global food and drink launches are currently listing herbal extracts on pack.


Feel Nature’s Variety – Inspiring clean label solutions made by Bell

The use of botanical extracts in beverages, such as wellness drinks or flavoured water, yoghurt or other dairy products like fresh cheese, next to various savoury applications (e.g. ready meals, sauces and soups) will push boundaries in 2018. With its new concept “Feel Nature’s Variety” Bell is proud to underline its extensive expertise in botanical extracts and showcases a new range of natural extracts especially designed to fulfil the unique requirements of those product categories. The high-quality product range allows for clean labelling and is fully in line with today’s high consumer expectations without compromising on taste.
Whether fruit and vegetable extracts, floral notes or herb and spice extracts – Bell once again proves, that healthy ingredients and innovative taste creations are not mutually exclusive. Highlights of the brand-new range are fragrant rosemary, fresh curly mint and black pepper extract, due to their ability to fascinate within both, the sweet and the savoury categories. Equally exiting will be the ongoing shift towards floral notes – whether it is a rose blossom extract or lavender extract, the fragrant and intense character of floral extracts can contribute to a large extend in creating vibrant, sophisticated taste dimensions. The increasing desire for superfoods also plays an important role within botanical extracts. Ginseng root extract, as one of the staples from Asian culture and cuisine, is making its way into European markets – combining both, healthy attributes and a hint of the exotic.

The whole range of botanical extracts is made of natural raw material and created using selective extraction techniques to capture the true taste and aroma profile of the original source – enabling Bell to combine high-quality products with efficiency and exceptional sensory properties. 


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