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Innovation Flavours

Snacking Innovations

Delivering solutions for the snacking industry – authentic seasonings based on taste and functionality.

The global snacking trend continues to gain momentum. With further growth driven by indulgence and the need for healthier snacking options, the industry needs to focus on delivering both excellent taste and functional product solutions.


The evolution of the snacking market

The growing interest in savoury snacks is mainly driven by an increasingly hectic lifestyle and changing food consumption patterns, as many consumers are adopting more flexible eating times. Likewise, the on-going health and wellness trend has pushed the savoury snacks category. It not only represents a better alternative to sweet snacking products with a high sugar content for a growing number of consumers. But is especially evolving through categories such as nuts, seeds and trail mixes and vegetable, pulse, multigrain and bread chips – being perceived as a natural and healthier snacking option.

The healthy snacking trend creates a strong need for natural ingredients, transparency and simplicity of ingredients, with a majority of consumers looking for snacks without artificial additives. It further indicates a need to focus on salt-reduced product developments and low-calorie options in the long-run. At the same time, added nutrients (i.e. high fibre or protein content) are an overall approach of manufacturers to evolve the category of “better for you snacks”.

The snacks category is also driven by a shifting demand towards convenience formats or texture varieties and most of all new concepts. As “all time snacking” becomes mainstream, there is an ever-increasing variety of snacking options available, driving the interest of consumers for novelties, experimentation and shareable, “insta-ready” experiences. Indulgence and enjoyment still represent the main consumption criteria in the snack sector. Offerings are therefore focusing on excellent and unique taste, premium ingredients or superior production methods, such as “hand-cooked”.

Addressing current market needs and consumer trends within the snacks sector

Based on its extensive global network, Bell has a strong expertise in predicting market and category dynamics, major trends and taste directions that will shape the snacking industry in the future. Underlining its vision of being the partner of choice for creating inspirational and winning product concepts, Bell is focusing on product developments to define or differentiate the final taste of a product or to deliver functional solutions for savoury snacks.

As taste is crucial, combining indulgence and premiumisation with natural and healthy ingredients is one of the major focus areas for Bell when it comes to salty snacks. Unique flavours are essential for successful snacking product launches, helping to create an authentic eating experience. Intense and complex taste profiles, broader influences from other cultures, or increased novelty factors are driving innovation. Bell is therefore focusing on culinary inspirations, as well as ethnic varieties for constantly developing its snack seasonings portfolio. Based on current consumer needs and clean label expectations, Bell equally focuses on functional aspects and healthy snacking, inter alia, with a portfolio of seasonings comprising a natural flavouring and allergen-free declaration. Creating seasonings with low salt content is also a major aspect in Bell’s new developments.

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Discover Bell’s flavour trends and taste solutions at SNACKEX 2019

Meet us at SNACKEX Barcelona and discover our comprehensive portfolio of authentic snack seasonings and functional taste solutions for expanding your product portfolio and for developing successful market products in line with current consumer needs. Get inspired by innovative street food varieties, indulgent premium seasonings and unique sensory experiences. >> Read more

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Functional taste solutions for sugar reduction

Functional taste solutions for sugar reduction

Sugar reduction is one of the central topics of the food and beverage industry, especially in Western Europe. Political restrictions, efforts by manufacturers to reduce the sugar content in their products, and consumers' increasing health awareness are encouraging reformulations, leading to a rising demand for sugar-reduced products, especially within the beverages, dairy and ice cream segments. The reduction of sugar in food products represents a major challenge for manufacturers, as not only technical product properties within the production process are affected, but above all taste, mouthfeel and texture.

As a valuable partner with a high level of expertise in taste, Bell offers functional solutions to this problematic that not only positively influence the taste, mouthfeel and ultimately the texture of sugar-reduced products, but are also in line with consumers' clean labelling expectations.

Growing market relevance of sugar reduction

According to market data almost 90% of global consumers pay attention to sugar, sweeteners or related claims when choosing food and drinks. Growing aspirations for healthy food choices and increasing concerns on sugar intake are driving the food and beverage industry to respond with reformulation of products or new developments based on less or low sugar. At the same time, governments have set up taxes on sugar-sweetened products, making reformulation inevitable in many Western European countries.

The industry is therefore facing challenges, as successful products need to be adapted using natural ingredients, less sugar and by substituting artificial sweeteners, with only slight compromises on taste being accepted by the consumer. 

REDsugar by Bell: natural taste solutions for 30% sugar reduction

As sugar is an active ingredient, it not only acts responsible for the sweetness-perception, but also impacts other major sensory attributes within the products’ formulation. Bell´s REDsugar natural flavour range therefore helps to keep complex matrixes in applications, closing the “sugar gap” and helping to maintain mouthfeel, taste and texture, while delivering a positive impact on the sweet perception of a product. As a result, the sugar content can be decreased by at least 30%, depending on the application.

We understand that every application requires different approaches in keeping the taste and the product appeal when reducing sugar. We therefore applied our flavour house expertise in developing tailormade flavour solutions that can be individually adapted to your specific needs, delivering intense, high-quality and satisfying product properties.


REDsugar provides functional solutions to reformulate food and beverage products with regard to meeting naturalness, indulgence and sensory attributes to ensure today’s consumer needs to be met: 

Bell’s REDsugar product line comprises natural flavour molecules, delivering a positive impact on the sweet perception in beverages, dairy applications, ice cream and bakery.
REDsugar flavours comprise compositions of complex molecules delivering a positive impact on taste, texture and mouthfeel while especially the sweet perception of the final products is highlighted.
The sweet enhancing profile of Bell`s REDsugar solutions can help to achieve at least 30% of sugar reduction in certain applications.
Natural flavouring declaration assuring to be compliant with todays’ consumer expectations and clean label restrictions.
Functional solutions for reformulating food and beverage products to meet the political frameworks in Western European countries.
All products are designed to fulfil high-quality industry standards.


Technical solutions for various product categories

Our taste solutions have been successfully tested in a variety of segments and applications that are among the most affected categories for sugar reduction efforts. We offer functional taste solutions for:

  • Soft Drinks
  • Near Water & Flavoured Water
  • Dairy Products, i.e. Yogurt
  • Ice Cream
  • Bakery Products


Our team of application technologists, sensory specialists and flavour experts will support you in reformulation, creating superior products that are in-line with consumer needs and regulatory restrictions. Get in touch with us and let us help you to master the challenges of sugar reduction.


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Authentic vanilla solutions

Natural flavourings as solution to current market developments

Among consumers, vanilla is the most well-known flavour globally. As an ingredient, vanilla is used in countless applications within the food and beverage industry. Especially in sweet products, such as ice cream, dairy products and baked goods, the taste of vanilla is an essential component.

In the recent years, the market situation of vanilla beans has been challenging, as the demand exceeds the quantities produced. By the end of 2017, the market situation became even more volatile: The price for Bourbon Vanilla has massively increased, as quantities became very scarce due to bad weather conditions in Madagascar. Additionally, the quality of vanilla beans sold currently on the world market does not match former standards.

Market experts forecast continuing challenges for the price, quality and availability of Bourbon Vanilla on a global scale.

As a consequence, most manufacturers in the food and beverage industry face challenges either because of the compensation of Bourbon Vanilla prices or the delicate sourcing of high-quality raw material, which requires new approaches on creating tasteful products based on cost-efficient, sustainable and natural ingredients.

Being a reliable and solution-orientated partner in the market, Bell centers the present market challenges in its products and offers a range of natural flavourings with remarkably authentic Bourbon Vanilla profiles.

The various natural flavourings do not only mimic the authentic taste of Bourbon Vanilla within product formulations. They are especially designed to substitute Bourbon Vanilla Extract, as they have a positive impact on the mouthfeel due to their characteristic and rich notes. Besides delivering taste experiences based on the gold standard of Bourbon Vanilla, Bell provides a sustainable, cost-effective alternative with diverse declaration options suitable for a variety of applications:

  • Ice cream
  • Sweet products
  • Dairy products
  • Baked goods

This customer-orientated approach allows manufacturers to maintain current consumer prices without having to compromise on taste. Additionally, it allows for flexible reactions to the present challenges, as regulatory characteristics of existing market products that are of great importance for the end consumer may partly be kept.

Find out more: 


Authentic Vanilla Solutions

Natural flavours as a solution to current market developments 

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Chef Specials

Authentic chicken flavour profiles for savoury product creations

Being one of the leading suppliers of flavours, botanical extracts and ingredient specialities, Bell Flavors & Fragrances EMEA makes natural ingredients a key focus for 2018. Already presented as a crucial part of Bell’s “Flavour & Trend Forecast”, Bell now introduces its new range of botanical extracts created for various applications within the savory, sweet & dairy and beverages category. The new product range is the perfect solution for answering today’s consumer needs for clean label products.

Bell is constantly in the search for creating authentic, intense and delicious flavour varieties to deliver high-quality product solutions and innovative taste experiences based on gold standards. In order to create unparalleled taste profiles based on successful and traditional meat products and aromas, Bell’s flavour creation team is combining the knowledge of industry experts, flavourists and culinary chefs.

Along with globalisation, increasing disposable income in developing markets is pushing the meat flavours market with consumers opting for ready-to-eat food to match their fast-paced urban lifestyle. Likewise, the growing trend of health consciousness has led to an exponential increase in the use of natural flavours, with Western Europe leading the market in terms of clean labelling.

Bell’s new range of natural chicken flavour profiles caters on the growing market need for chicken, which is one of the major drivers of the global demand for meat. Inspired by the aromatic taste of chicken and its versatility for being used in various culinary dishes and food products, Bell has created a range of full and intense chicken profiles, that are fully in line with today‘s consumer expectations for authenticity and naturalness.
Identifying the unique taste profiles of different chicken parts and traditional culinary benchmarks by Bell’s Research & Development team has resulted in four key natural flavour profiles, including intense and strong fatty chicken, chicken breast and chicken carcass, as well as meaty and brown notes of roasted chicken. All flavour creations are developed to add a special depth of taste to savoury applications, such as soups and broth, sauces, meat products, ready meals, processed cheese and more.

Delivering solutions based on authenticity, naturalness (clean labelling) and indulgence, Bell´s portfolio of culinary-based chicken flavour profiles provides both, excellent taste and functionality.


Chef Specials

Authentic chicken flavour profiles for savoury product creations 

Download Press Release


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