Please choose your language:


Functional taste solutions for sugar reduction

Functional taste solutions for sugar reduction

Sugar reduction is one of the central topics of the food and beverage industry, especially in Western Europe. Political restrictions, efforts by manufacturers to reduce the sugar content in their products, and consumers' increasing health awareness are encouraging reformulations, leading to a rising demand for sugar-reduced products, especially within the beverages, dairy and ice cream segments. The reduction of sugar in food products represents a major challenge for manufacturers, as not only technical product properties within the production process are affected, but above all taste, mouthfeel and texture.

As a valuable partner with a high level of expertise in taste, Bell offers functional solutions to this problematic that not only positively influence the taste, mouthfeel and ultimately the texture of sugar-reduced products, but are also in line with consumers' clean labelling expectations.

Growing market relevance of sugar reduction

According to market data almost 90% of global consumers pay attention to sugar, sweeteners or related claims when choosing food and drinks. Growing aspirations for healthy food choices and increasing concerns on sugar intake are driving the food and beverage industry to respond with reformulation of products or new developments based on less or low sugar. At the same time, governments have set up taxes on sugar-sweetened products, making reformulation inevitable in many Western European countries.

The industry is therefore facing challenges, as successful products need to be adapted using natural ingredients, less sugar and by substituting artificial sweeteners, with only slight compromises on taste being accepted by the consumer. 

REDsugar by Bell: natural taste solutions for 30% sugar reduction

As sugar is an active ingredient, it not only acts responsible for the sweetness-perception, but also impacts other major sensory attributes within the products’ formulation. Bell´s REDsugar natural flavour range therefore helps to keep complex matrixes in applications, closing the “sugar gap” and helping to maintain mouthfeel, taste and texture, while delivering a positive impact on the sweet perception of a product. As a result, the sugar content can be decreased by at least 30%, depending on the application.

We understand that every application requires different approaches in keeping the taste and the product appeal when reducing sugar. We therefore applied our flavour house expertise in developing tailormade flavour solutions that can be individually adapted to your specific needs, delivering intense, high-quality and satisfying product properties.


REDsugar provides functional solutions to reformulate food and beverage products with regard to meeting naturalness, indulgence and sensory attributes to ensure today’s consumer needs to be met: 

Bell’s REDsugar product line comprises natural flavour molecules, delivering a positive impact on the sweet perception in beverages, dairy applications, ice cream and bakery.
REDsugar flavours comprise compositions of complex molecules delivering a positive impact on taste, texture and mouthfeel while especially the sweet perception of the final products is highlighted.
The sweet enhancing profile of Bell`s REDsugar solutions can help to achieve at least 30% of sugar reduction in certain applications.
Natural flavouring declaration assuring to be compliant with todays’ consumer expectations and clean label restrictions.
Functional solutions for reformulating food and beverage products to meet the political frameworks in Western European countries.
All products are designed to fulfil high-quality industry standards.


Technical solutions for various product categories

Our taste solutions have been successfully tested in a variety of segments and applications that are among the most affected categories for sugar reduction efforts. We offer functional taste solutions for:

  • Soft Drinks
  • Near Water & Flavoured Water
  • Dairy Products, i.e. Yogurt
  • Ice Cream
  • Bakery Products


Our team of application technologists, sensory specialists and flavour experts will support you in reformulation, creating superior products that are in-line with consumer needs and regulatory restrictions. Get in touch with us and let us help you to master the challenges of sugar reduction.


Contact us

Download Consumer Insights Infographic (PDF)

Download Full Media Release (PDF)

All News:

General / Trade Shows

Bell Tradeshow Participation Fragrance 2022

Leipzig, 05-07-2022

Inspiring Europe and Middle East. The tradeshow season for the fragrance industry is just about to begin. Bell EMEA will fascinate with new creations at three exhibitions taking place in Europe...

Read more

General / Trade Shows

Bell Tradeshow Participation Flavours 2022

Leipzig, 05-07-2022

Flavour Trends & Product Innovations at drinktec 2022. At this year´s drinktec, world's leading tradeshow for the beverage and liquid food industry, Bell Flavors & Fragrances EMEA will present its latest...

Read more

Innovation Fragrances

Fragrance Trends 2022/23

Leipzig, 07-03-2022

Bell Fragrance Trends 2022/2023: Feel-Good Mood – Do It Yourself – A Need For Nature. Inspiration, endless opportunities and trends from all over the world – Spark is a global trend...

Read more

General / Trade Shows

Spark – Global Trends Programme

Leipzig, 25-03-2021

The Origin of Imagination. Spark is your guide to what’s next and provides the foundation to excite, enliven, and ignite your creativity. Our global trend platform represents Bell’s source of creativity...

Read more

Innovation Flavours

Plant future

Leipzig, 23-03-2021

Taste solutions for plant-based alternatives Plant-based nutrition has become mainstream The health and wellness trend is fueling product innovation on plant-based food and drink alternatives on a global level. Based on the...

Read more

Innovation Fragrances

The Bell Family – Junior Perfumer Elisa

Leipzig, 11-02-2021

#WomenInScience: Elisa Tzedakis. On the occasion of the “International Day of Women and Girls in Science and Technology” we would like to introduce one of our female Junior Perfumers. Originally from France...

Read more

Innovation Fragrances

Naturally sophisticated

Leipzig, 25-11-2020

Bell EMEA Presents Modern Fragrance Creations for Natural Cosmetics. The international natural and organic cosmetics industry is evolving like hardly any other consumer goods industry – and with it the scent...

Read more

Innovation Flavours

Essentially organic – organic certified taste solutions

Leipzig, 21-10-2020

Meeting the new EU-organic regulations with organic certified flavours and beverage compounds! Organic food products are forecast a double-digit growth rate within the next four years, driven by consumer demand for...

Read more
Use of Cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.