Covid-19 Report: Effects on the F&B Industry
28. May 2020 Innovation Flavours

What are the impacts of the global pandemic on the European food & beverage industry?

The outbreak of COVID-19 is having a profound impact on the global economy and consumer markets. With various levels of lockdowns and self-quarantine being executed in most European countries, consumer behaviour needed to adapt, impacting the food and beverage consumption and certain consumer and market trends in response.

Based on Bell’s profound market research methods and databases used, we have evaluated the changing consumer preferences and purchasing behaviours, market needs and possibilities for innovations in light of the pandemic for the European market. Hence, providing our customers with opportunities to align your future market and product development strategies.

Changing consumer behaviour and impacts on the food and beverage segment

In the era of COVID-19, consumers are adjusting to the “new normal”. As such, purchasing behaviour is characterised by lower disposable incomes, stress and anxieties about the future, and concerns over hygiene, health and wellbeing. At the same time, an increased level of digitalisation has brought online shopping to a new height and social distancing has evoked new levels of meeting digitally.

Additionally, consumers are still limiting their shopping excursions to one stop only, leading to a further need for retailers to position themselves as a place to satisfy all general lifestyle needs.

What you will learn in our COVID-19 report:

  • 5 Key trends and effects of changing consumer behaviour amid COVID-19
  • Impacts on various segments of the food & beverage industry including non-alcoholic & alcoholic beverages, dairy & plant-based dairy alternatives, meat products & meat substitutes, sweet & salty snacks, and foodservice
  • Key take aways for brand positioning and innovation

Download COVID-19 Report