Bell’s Spark Trends platform tells us a lot about where we’ve come from and where we are heading on this journey. The same questions continue to arise year over year; how can we determine what is to come in this rapidly changing world? How are consumers changing? What are the next big flavours, fragrances and botanicals? To answer these questions, we look at the roots of the consumer’s cultural and personal mindset to determine the foundational behaviours that are driving their everyday actions.
Our global collaboration allows us to identify and translate these drivers into flavours, fragrances and botanicals that delight consumers. We combine this deep understanding of the consumer with a comprehensive knowledge of the global culinary influences, market dynamics and innovations that are shaping how consumers behave, what they consume and what the future of flavours, fragrances and ingredients will look like.